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Sales tools: Top CRM Software for B2B Sales Team

Choosing the right CRM software for your SaaS is a big decision in terms of resources, time, and money. Here is a list of the 9 best CRMs for your B2B Sales team.

Muskan Mehta
Best CRM Software for Small and Mid Size B2B Sales Teams

You already know that customer relationship management (CRM) software holds one of the most important keys to your company. A CRM software keeps a track of your customer interaction starting right from the first point of contact. It optimizes this information in a single database that everyone in your company, from marketing to the sales team, can access. 

Choosing the right CRM software for your SaaS is a pretty big decision in terms of resources, time, and money. You’ll find that the world of CRM software is a crowded one. There are many tools out there, and it can be difficult to separate them from each other. We have shortlisted our top choices for you. 

In no particular order, here are the top 9 CRM software for your SaaS sales team: 


Starting with the best of the lot, Salesforce is the recommended CRM software by experts across the industry. Suited for companies of all sizes, Salesforce CRM allows a B2B sales team to manage contacts and leads, manage sales opportunities, customize dashboards and reports, and automate workflows.

It also has one of the largest third-party app marketplaces. You can integrate Salesforce CRM with all your business tools including Zendesk and Right Signature. 


Free trial: 30 days

  • Essential: $25/user/month 
  • Professional: $75/user/month 
  • Enterprise: $150/user/month 
  • Unlimited: $300/user/month 

Hubspot CRM

You cannot make a list of the best CRM Software without mentioning Hubspot CRM. Hubspot CRM is the go-to software for small and midsize businesses (SMBs) especially because of their freemium model which comes with all basic features. From lead generation tools, web forms to live chat, Hubspot CRM covers everything first-timers need. You can add on premium features starting from $45. 

Hubspot also allows you to easily integrate the CRM with their other platforms including marketing and sales hub. Talking about integrations, go ahead and integrate your email account and calendar for a hassle free sales campaign. 

“Teams and companies need to first identify their needs and expectations with a long term picture. This way, it becomes easier for them to shortlist which CRM or any other software/tool will be relevant for their specific use case. With HubSpot, this becomes effortless as it is completely configurable, modular and scalable to a great extent.” - Kunal Asija,  Sales Manager, BeatRoute 


  • Starter : $45/month- 2 paid users included. $23/month per additional user.
  • Professional: $450/month - 5 paid users included. $90/month per additional user.
  • Enterprise: $1,200/month - 10 paid users included. $120/month per additional user. 


Zoho has made an impressionable mark on the SaaS world with its software. Designed for SMBs, Zoho CRM is a comprehensive platform with a long list of features for B2B sales teams. If your SaaS team uses any of Zoho’s products, then you need to jump on their CRM platform with no questions asked. With Zoho, you can create a customized dashboard, manage leads and contacts, send emails from within the CRM, embed live chat boxes and web forms, connect your social media profiles, get detailed analytics, and more. 

You can also use Zoho’s gamification feature which encourages productivity within sales teams by giving rewards and badges.  


  • Standard: $14/user/month
  • Professional: $23/user/month
  • Enterprise: $40/user/month
  • Ultimate: $52/user/month


Copper is made for small businesses that need a less complicated tool to manage their sales and marketing processes. It offers pretty much everything you need from a CRM software including a deal tracker, detailed reports, and a lot of integrations. From Mailchimp and Zapier to LinkedIn and Dropbox, Copper CRM can be integrated with all of your go-to tools.

One of the best things about Copper is that you can integrate it with G Suite which would save you a lot of time. Use your Gmail, drive and calendar side by side and keep track of every email, contact, and task. 


Free trial: 30 days 

  • Free: Basic features for up to 2 users and 250 contacts.
  • Professional: $ 18/ per user, per month
  • Teams: $36/user/month
  • Enterprise: $54/user/month

Less Annoying CRM

If you’re looking for a good CRM for your SaaS startup, then Less Annoying CRM is perfect for you. True to its name, Less Annoying CRM is perfect for smaller SaaS teams with a low budget. They have only one $15/month plan which allows you to manage unlimited contacts. The CRM offers a simple, straightforward and effective user interface.  

They also have a great customer support service. 


  • $15 /user/month 

Zendesk Sell 

Zendesk Sell (earlier known as Base CRM) is an easy to use, customizable CRM best suited for early-stage SaaS companies. One of the best things about Zendesk Sell is how easy it is to use and adopt. You can schedule calls, emails, tasks and easily track them. With their professional plan, you can also access email templates, advanced analytics, and Core API. 

Zendesk also allows you a sandbox environment to test features before bringing your sales team on board. 


  • Team: $19/user/month
  • Professional: $49/user/month
  • Enterprise: $99/user/month


Pipedrive CRM is the preferred solution for midsize businesses looking to visualize the entire sales process. With an easy user interface, Pipedrive offers a ton of integrations including Slack, Zoom, Hubspot, and Microsoft Teams. Keep in mind that Pipedrive CRM is sales focused and might lack some marketing features.


Free trial: 14 days

  • Essential: $15/user/month
  • Advanced: $29/user/month
  • Professional: $59/user/month
  • Enterprise: $119/user/month


With Insightly, you can track lead information (including emails, phones and meetings), create and send emails, and build a customized workflow for your sales team. Insightly’s user interface is its unique selling point. Much like a Facebook account, Insightly’s UI is super friendly. You will not have any trouble setting this up for your sales team. 


  • Plus: $29/user/month
  • Professional: $49/user/month
  • Enterprise: $99/user/month


Nutshell is an all-in-one growth tool that caters to all your B2B Sales needs. Simple and friendly to use, you can design your sales process, manage your sales pipeline, automate emails, design forms, and track your team’s performance. The CRM allows integrations like Zendesk, Malichimp, Gmail, Slack, Zapier to name a few. 


Free trial: 14 days

  • Starter: $20/user/month
  • Pro: $42/user/month

Also read: Top 9 Sales Intelligence Softwares for B2B SaaS 

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