With several schemes, initiatives, and programs in place to provide incentives for business development, the Indian government has launched a few schemes to help startups get the funding they need. Here's a lowdown on the different schemes.
A market trend that has been observed is that SaaS could start as a service, but as the business itself matures/grows, it could take on the nature of a product.
In this guide, we explore the benefits of email marketing software for small businesses and present a detailed analysis of the best software on the market based on: affordability, user-friendliness, analytics, and solution-specific features.
An effective content strategy can be an indispensable way to meet your growth goals like driving product adoption, reducing churns, and upselling. Here's a complete guide to get you started.
Here's everything you need to know about LinkedIn Sales Navigator - A premium paid LinkedIn feature that can help you generate more leads and drive conversions.
Focusing on customer success early can help you reduce churn, drive product adoption and retention, along with increased upsell opportunities. Read on for the best tools for B2B SaaS businesses.
Creating a strong brand identity is one of the first roadblocks SaaS businesses face early in their journey. Here's a roadmap to help you ace the process.
Marketing efforts should start early in your SaaS journey. Here are some hands-on tips on how to get the marketing wheel rolling for your business, even if you haven't had time to hire a marketing team yet.
Explainer videos are a great way to build trust with your target audience, increase leads and sales. Here are some tips to produce explainer videos for your SaaS business.
Free trials are of the most powerful tools to attract leads and prospects. Here’s everything you need to know about free trials and how to make the best of it for your B2B SaaS.
Once your startup is ready to seek investment, your checklist should also include legal issues that you need to consider. Let’s take a look at them and some key documents you’ll need.
An efficient sales process is the backbone of a growing business, and qualifying your sales is the smart way to achieve that. Here's a guide to sales qualification for SaaS businesses.
A poorly optimized landing page can affect your search engine ranking and in turn, affect how many leads you get. Here are some landing page optimization tips to rank better on a search page.
Organizing your customer base into different segments is essential if you’re looking to grow your SaaS. Read on for our top 3 picks on how to scale your business with customer segmentation.
Here are some of the most popular Content Management Systems and what they have to offer over the competitors.
Upscaling a SaaS business needs efficient strategies and rapid implementations. Here are the top 5 tips to help you grow your SaaS business, coming straight from a founder herself - Mausmi Ambastha
A list of the 10 best video conferencing tools for your B2B Sales Team. Check out their best features, pricing and reviews.
Crowdfunding is getting funds for business from a large number of people rather than one or two major investors. Check out crowdfunding platforms in India & crowdfunding types.
Here’s why a business model that takes the salesperson out of the equation became the go-to model for millions of SaaS companies worldwide.
Finding leads is a never-ending process and since LinkedIn is the go-to platform for B2B, it only makes sense to leverage it. Here are some tips to generate quality leads from LinkedIn.
Let’s be honest, you know your landing page can do better but there’s just something that’s going wrong and you can’t put your finger on it. Here’s a list of some of the most common landing page mistakes and how to fix them to improve your conversion rates.
Here are some of the differences between B2B and B2C Product Management and some of its similarities.
Vipasha Sinha, Product Marketer at Zoho's email marketing tool; Zoho Campaigns, talks about the importance of hyper-personalization in email marketing.
To celebrate International Women’s Day, we have featured some of the top women entrepreneurs in the SaaS industry in India who are making waves.
To celebrate International Women’s Day, we have brought to you a list of women entrepreneurs in the SaaS industry that are leading globally with inspirational success stories.
If you’re not sure which SaaS metrics give you a holistic picture of your marketing efforts, check out these top 5 five marketing metrics to track for your SaaS business-
9 Examples of Customer Experience Micro-Saas tools that will help your business skyrocket.
If you are looking to get funding for your SaaS business, you need to get familiar with the ins and outs of the venture capital game. Here are a few things to consider when choosing VCs for your SaaS startup.
Choosing the right CRM software for your SaaS is a big decision in terms of resources, time, and money. Here is a list of the 9 best CRMs for your B2B Sales team.
We have compiled a list of the 10 best Micro SaaS Tools that help you take your business to the next level through Audio, Video, and Image.
Market research is undeniably the best way to better learn your playing field. Here are a few tips on how to conduct market research to get the most of it for your B2B SaaS product.
Micro SaaS took over the SaaS world like wildfire and is a business model that just needs one person to run the entire company. Here’s a list of some of our favourite Micro SaaS companies.
Micro Saas aka pocket-sized SaaS, is usually run by a small team and caters to a very specific niche. Here are a few Micro Saas ideas to get you started.
A round up of B2B marketing trends reported on the internet for 2022, along with some opinions from industry leaders and experts.
With the rising pace of growth in the SaaS industry, here’s how Vertical SaaS targets a niche market to cater for the needs of a single industry
Here are a few elements that matter the most while building a pitch deck. Check out what it means and a few quick tips for building the perfect pitch deck.
Get a holistic picture of the customer retention for your business with this list of the top 5 Retention Metrics you should be tracking for your SaaS business -
Here is a list of the 9 best sales intelligence tools for your B2B SaaS. Check out their best features and pricing.
Products have been used as a means to earn revenue and grow one's business ever since the barter times. With the technological advancements of the 21st century and everything shifting to the cloud, here’s how SaaS companies made the most of Product Led Growth strategy.
A well-crafted sales email can be the greatest ally in landing appointments with your prospects and eventually closing a deal. Take a look at some copywriting tips to follow for your next email campaign.
Confused about whether to bootstrap your SaaS startup or raise funds? There are a number of pros and cons to both - bootstrapping and funding, let’s take a closer look at which might work best for you.
A well-optimized landing page can not only boost your conversions but also will leave a lasting impression on your leads. In this article, we’ll go over some of the best practices to follow for your B2B SaaS Landing Pages in 2022.
Get guidance from industry experts that can breakdown the importance of SaaS metrics for your business with this list of the 5 best books on SaaS metrics
Take a look at the Top 10 SaaS metrics, what they mean, how to calculate them, and how you can use them to drive growth for your SaaS business.
Funding is crucial for your B2B SaaS startup to negate any problems that could limit the growth of your business. Find out why you should be raising funds for your B2B SaaS startup.
LinkedIn is a gold mine for B2B Sales, and as a B2B Salesperson, your LinkedIn profile is the foundation of your social selling campaign. Learn how you can optimize your LinkedIn profile, things you should keep in mind, and mistakes you should avoid.
There are a plethora of domain names out there that you could choose from. You can venture out into the rabbit hole of domain names and Top-Level Domains(TLD) for days. In this blog, we’ll go through some basic tips that you should keep in mind to get the best SaaS domain name.
Given the recurring COVID-waves plaguing businesses, profiteering is tough. Here are the best inventory management tips for your business in 2022.
Landing pages are unquestionably the most effective lead conversion strategy available. They are an integral component of the user experience and play a significant role in encouraging a specific conversion.
Besides product anticipation, gathering of useful feedback from beta users a successful product launch also helps with building momentum for the company. Here is a 10 step checklist for SaaS launch.
The idea of lifetime deals promises easy money in a singular payment, albeit less than the value of the product. Learn how to navigate the complex maze of running lifetime deals successfully.
SaaS testing is much more than throwing a few people into a room with a software and gauging them. Here is a 10 step testing guide for product managers.
Sometimes you have exhausted funds from friends and family and venture capital funding looks like a far-fetched dream. Angel investments are your saviour when early stage struggles raise their ugly head. Here are most active Indian angels:
When you come across a beautifully designed website of a new SaaS product, and you feel like actually checking it out, it's the words that finally convince you to make a purchase.
The process of fundraising and its challenges faced by the businesses continue to haunt start-up owners. Let’s take a look at some of the common challenges faced by new businesses during fundraising.
Crowdfunding is a beautiful way through which a community comes together to fund a start-up and fuel its growth. Looking for top crowdfunding platforms in India, read ahead.
The only good thing about herd mentality is that it works. That is why if you please a chunk of the section of your target audience, others will follow suit. Use the power of community-building to maximize customer retention for your SaaS.
Strategic social media management will help you establish a strong presence on social media platforms and grow your B2B SaaS business. Here are 10 best social media management softwares you can count on in 2022.
A product manager is someone who owns every stage of the entire product lifecycle and the product roadmap, here is a list of things you must excel at, if you want to be successful in the field of product management.
The kind of tangible impact data visualization has on the growth and success of SaaS businesses makes it indispensible. Here is how you can grow your software business with visualisation.
A website is indispensible software. Without a good website you don't really have a SaaS company.
If you are looking for best ways to get funded, here is a list of top VC investors investing in Indian businesses right now.
Speaking over the phone is easy for many, but sometimes when you’re live on video in the presence of hundreds of potential investors, the nerves can get the best of us. Here are some professional Zoom etiquettes to help you sail through virtual SaaS fundraising.
Like breakfast to empower your day, Series A funding can energize your growth effort and propel you towards success. If you are contemplating raising a first round of funding, here's a brief overview of all things you need.
Delve deep into this list of 8 best B2B SaaS companies who create killer social media marketing strategies to inspire you.
The aspect that is not recognized as a must-have skill for a CSM is Emotional Intelligence (EI). CSMs or CS leaders with high emotional intelligence (EI) are more likely to get hired and promoted in their respective roles.
Debt is cheaper than equity they say. Is it really? Find out the what, when, why of venture debt form of funding for your SaaS start-up.
Come COVID-19 and subsequent price crunch, businesses are very conscious of their software spending. Given the intense market competetion, outcome-based pricing is SaaS pricing model that can give you a competetive edge.
If it is difficult for you to digest the idea of giving your product away for free to your users, this is how you can make the freemium model work for your SaaS.
Branding should follow through marketing, social media, design and even reflect in the email sign-off of each of the team members. Discover how human emotions drive branding and how you should approach it.
It’ll be hard to sell your service worldwide if you follow the same pricing strategy for every country. This is where price localization and market research come in.
Social media influences 84% of C-level and VP-level buyers, we take you how social media marketing can help you with your B2B marketing agenda.
Pricing if done rightly ensures a steady recurring revenue stream and even market dominance. Here is how you should price your SaaS.
Best way to reach out to your prospect in a personalized way, email marketing can do wonders for your B2B marketing strategy. Read how it can do all this and more.
Here are the top performing softwares that automate job application management for business. Take a look
Like any other form of writing, effective microcopy too takes research and originality. The tiny words can make or break your users’ experience and therefore, deserve your care and attention. Here's how you get microcopy right.
Here are our accounting favourites, wrapped into a single digestible list. Paid or free, these tools will make the tedious task of accounting a tad bit easier.
Skim through the list of top 5 salon management softwares are giving beauty and wellness businesses a new high.
Alumni management programs usually offer universities and colleges the option to stay in contact with their graduates and engage them through communication, events, and donations. Here are top 10 alumni management softwares for 2022.
Find it tough to decide whether to use a single all-in-one billing platform or use different tools for payment gateway, merchant account, and subscription management? We help you choose well.
The objective of social media marketing varies from business to business, you need to choose tools/platforms that help make your job easier and efficient. Here is a list of tools that Mailmodo's Mansi swears by.
LinkedIn ads are a great way to shine a light on your brand and amplify your marketing efforts. And in this article, we have discussed how LinkedIn ads will be of help to your business, the types of LinkedIn ads, and the 5 steps to get your LinkedIn ad live.
Saas product pages are infamous for being boring. A good landing page copy can help you nail conversions smoothly. Follow these rules to ensure you check all the boxes right.
Customer retention is never ending labour. Learn how content can help you build sustainable growth with healthy customer retention.
92% of customers are more likely to buy a product after reading a positive review about it. Write a case study to get more conversions. Here's how:
Better than a coin flip, A/B testing is the process of random experimentation in which two or more versions of a variable are tested to reach a better decision. Here is a list of 10 best A/B testing tools for your business.
As easy it is to lose a customer to your competitor, the opportunities to spike SaaS engagement can be varied. Right from video tutorials, triggered messaging, in-app support to incentives; everything you do to improve the UX and head towards sustainable growth contributes to better engagement.
Here is a round-up of top SaaS tools that help remote SaaS startups with collaboration, communication, accounting, sales, project management, etc.
Here are some tips for creating landing pages that drive conversion and keeps bounce rates in check.
We went around looking for the most popular, most helpful and most resourceful communities for SaaS businesses. Here's what we found.
Do your customers choose you time and again over others? If not, we list the most important customer success metrics you should track to ensure better retention for your SaaS.
If you are worried about your SaaS engagement numbers, newsletters can be a long term fix to ease your woes. Here's how to write a good newsletter.
Looking for the best tools for integrated emails, building lists and email optimization? We've got you covered with this tried and tested list.
This candid tet-e-tete with Pooja Sriram, Head of Brand Growth at Chargebee spills the beans on how the best in the business use social media, find relevant channel, set the right goals, track them for their B2B businesses.
A five step guide on how to start a customer success function for your business from the scratch.
An in-depth guide on how to amplify the social media marketing effort for a B2B SaaS business, when there are so many channels to choose from.
If you are going to go around asking each and every investor out there for investment, you must learn this cold emailing etiquette for guaranteed success.
Find out which SaaS businesses have the best email marketing schemes up their sleeve and a complete overview of how they do, what they do.
Do you need to have OKRs along with individual employee goals? Or you are better off without them? Find out in this explanatory article.