The objective of social media marketing varies from business to business, you need to choose tools/platforms that help make your job easier and efficient. Here is a list of tools that Mailmodo's Mansi swears by.
LinkedIn ads are a great way to shine a light on your brand and amplify your marketing efforts. And in this article, we have discussed how LinkedIn ads will be of help to your business, the types of LinkedIn ads, and the 5 steps to get your LinkedIn ad live.
Saas product pages are infamous for being boring. A good landing page copy can help you nail conversions smoothly. Follow these rules to ensure you check all the boxes right.
Customer retention is never ending labour. Learn how content can help you build sustainable growth with healthy customer retention.
92% of customers are more likely to buy a product after reading a positive review about it. Write a case study to get more conversions. Here's how:
Better than a coin flip, A/B testing is the process of random experimentation in which two or more versions of a variable are tested to reach a better decision. Here is a list of 10 best A/B testing tools for your business.
As easy it is to lose a customer to your competitor, the opportunities to spike SaaS engagement can be varied. Right from video tutorials, triggered messaging, in-app support to incentives; everything you do to improve the UX and head towards sustainable growth contributes to better engagement.
Here is a round-up of top SaaS tools that help remote SaaS startups with collaboration, communication, accounting, sales, project management, etc.
Here are some tips for creating landing pages that drive conversion and keeps bounce rates in check.
We went around looking for the most popular, most helpful and most resourceful communities for SaaS businesses. Here's what we found.
Do your customers choose you time and again over others? If not, we list the most important customer success metrics you should track to ensure better retention for your SaaS.
Looking for the best tools for integrated emails, building lists and email optimization? We've got you covered with this tried and tested list.
If you are worried about your SaaS engagement numbers, newsletters can be a long term fix to ease your woes. Here's how to write a good newsletter.
This candid tet-e-tete with Pooja Sriram, Head of Brand Growth at Chargebee spills the beans on how the best in the business use social media, find relevant channel, set the right goals, track them for their B2B businesses.
A five step guide on how to start a customer success function for your business from the scratch.
An in-depth guide on how to amplify the social media marketing effort for a B2B SaaS business, when there are so many channels to choose from.
If you are going to go around asking each and every investor out there for investment, you must learn this cold emailing etiquette for guaranteed success.
Find out which SaaS businesses have the best email marketing schemes up their sleeve and a complete overview of how they do, what they do.
Do you need to have OKRs along with individual employee goals? Or you are better off without them? Find out in this explanatory article.
Right from features to look for, the ideal customer support arrangements to usability and security it should offers, here is how you pick out the best asset management solution to meet your needs.
A detailed overview of how artificial intelligence, vertical SaaS, API integration, micro SaaS, mobile optimization, grey labelling, low code and no code tools will change SaaS industry in 2021 and ahead.
Learn about the funding stages, the unique problems of raising funds during each stage and how to approach each of these funding rounds like a pro.
Funding is crucial but often challenging for SaaS startups. While VC investment is the preferred option, here are some additional options for SaaS businesses to explore.
Learn how the SaaS revolution is helping the insurance industry improve policyholder happiness, retention, and cost savings.
Read on to find out if you should or shouldn't AB test price, and what other alternatives to try to maximise revenue generation for a SaaS business.
The traditional approaches of HR management are no longer relevant. Find about some of the most crucial HR technology trends in the coming year.
Read on to learn how you can navigate the challenges involved in B2B SaaS Sales
Understand the reason behind your users' interaction, learn how companies make the most with Mobile analytics
Read how the concept of Relativity & Oxytocin can help you improve your PR strategy
Read about how No-code is trending in India, market adoption and how it's impacting small and large businesses.
Deep dive into Pause's website strategy with key comments on its website copy, structure and pricing page.
Read here how chatbots have taken over B2B SaaS. They help businesses interact with customers better and offer more growth opportunities.
Learn how to use videos to engage the customers at various points of the sales funnel.
Thinking about a free plan is a part of almost every SaaS journey. Free plans can make or break your acquisition strategy, and this article shares mental models, practices, and ideas to ensure you don't go wrong when thinking about Freemium.
Read about the importance of pricing SaaS products. Learn about SaaS pricing models and strategies some hacks as a bonus to refine your SaaS pricing process.
Read about the factors that affect the SaaS pricing optimization. Learn more about further ways to optimize your pricing to get an edge in competition.
Read why SEO strategy for SaaS is important. How to perform the right keyword research and make a full-proof content marketing strategy.
Why does a tyre manufacturer lose $24M in reviewing restaurants and chefs? Because that's what their content marketing strategy told them to do, over a century ago.
Here's how keyword strategy for B2B and B2C SaaS enterprises differs.
While the fundamentals of good design apply, there are key differences to consider in the approach taken when designing for each.
Learn how Diptarup Chakraborti scaled their business presence on Linkedin by 3x without any paid marketing.
Here's a breakdown of Apollo's website strategy along with some key comments on their website copy, user onboarding, navigation and website design.
With in-person events coming to a halt due to the pandemic, read what Nikhil Mirashi thinks about the role of events in a SaaS marketer's life.
Find out what's a Micro SaaS and why it's in trend? Build your businesses from scratch using the top Micro SaaS ideas.
Looking to set up a product marketing team for your company? An industry expert tells you everything you need to know as the founder
Read our exclusive research on the CTAs of over 100+ SaaS companies of various sizes—to provide you with some powerful perspectives.
Learn frameworks on how to grow and scale your Enterprise marketing for India SaaS.
If you are a no-code enthusiast, this is a list of most popular no-code communities, influencers and platforms for you.
Get Founder’s Framework from Lakshmanan Raman. From choosing an agency to how to internalize SaaS marketing agencies with your in-house team
Read how Founders, Marketers, and Citizen Developers are using no code tools to run their businesses.
Learn why there has been a sudden increase in No Code and Low Code platforms.
Here's a hand-curated list of the best Martech No-code applications to add to the tech stack in 2021.
Find out how you can redesign SaaS websites without affecting your previous SEO efforts.
SEO Myths are common. Read this to find out some of the most popular ranking and crawling related rumours.
SEO in Single page applications can be a challenge. This (non-technical) guide helps you understand SPA SEO challenges & how you can overcome them.