From original research to experiential learnings, we bring the knowledge, tools, and updates you need to grow your SaaS.
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SaaS Opinions

Learn SaaS from Industry's best. Get first-hand industry knowledge and guidance so you can execute growth campaigns more quickly.

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Advice From Most Successful Founders, CMOs, & Product Marketers

How to Build an Effective PR Strategy
June 29, 2021

How to Build an Effective PR Strategy

Read how the concept of Relativity & Oxytocin can help you improve your PR strategy

No-code/ Low- Code revolution in India
June 25, 2021

No-code/ Low- Code revolution in India

Read about how No-code is trending in India, market adoption and how it's impacting small and large businesses.

Video Marketing for SaaS Sales
June 14, 2021

Video Marketing for SaaS Sales

Learn how to use videos to engage the customers at various points of the sales funnel.

UX Design for Enterprise vs B2C products
May 20, 2021

UX Design for Enterprise vs B2C products

While the fundamentals of good design apply, there are key differences to consider in the approach taken when designing for each.

Scaling LinkedIn Presence At Zycus With Zero Budget
May 17, 2021

Scaling LinkedIn Presence At Zycus With Zero Budget

Learn how Diptarup Chakraborti scaled their business presence on Linkedin by 3x without any paid marketing.

In-Person Events and The Role of Marketing
May 11, 2021

In-Person Events and The Role of Marketing

With in-person events coming to a halt due to the pandemic, read what Nikhil Mirashi thinks about the role of events in a SaaS marketer's life.

The Founder’s Guide to SaaS Product Marketing
May 4, 2021

The Founder’s Guide to SaaS Product Marketing

Looking to set up a product marketing team for your SaaS company? An industry expert tells you everything you need to know as the founder

SMarketing - A must for Enterprise Marketing
April 27, 2021

SMarketing - A must for Enterprise Marketing

Learn frameworks on how to grow and scale your Enterprise marketing for India SaaS.

How SaaS founders should choose a creative agency
April 20, 2021

How SaaS founders should choose a creative agency

Get Founder’s Framework from Lakshmanan Raman. From choosing an agency to how to internalize SaaS marketing agencies with your in-house team

Pradyut Hande
June 30, 2021

Pradyut Hande on Product Marketing

Learn from the industry's finest as he explains the what, why and how of Product Marketing.

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