Best Pricing examples for B2B and B2C SaaS

Zendesk is a CRM business that focuses on customer service and develops tools to strengthen client interactions.

Zendesk's price page is simple and straightforward. They feature a toggle choice for enterprises at the top, two CTAs per pricing category, and a wealth of information to educate prospects on their alternatives. To decrease friction farther down the funnel, ZenDeck's price page puts a 'Most Popular' tag over their last bundle.

Zapier is a worldwide remote firm that allows users to link their web apps.

The firm provides multiple pricing categories, giving its audience something to think about before signing up.

Xero is a company accounting software that links you to your bank, accountant, bookkeeper, and other business apps.

They use microcopy, iconography, and clear price alternatives to show which pricing plan is ideal for particular demographic. Xero also emphasizes the center column as their most popular price options, with the opportunity to learn more about the unique pricing plans.

It's a simple platform that converts your videos and podcasts into powerful marketing tools. Wistia is delighted to have assisted over 375,000 businesses in growing through video.

Wistia's price page displays three levels of plans: a free plan, a pro plan with transparent pricing, and an advanced plan that invites consumers to contact them. When testing your pricing page, you may discover that customers are more willing to pay if they believe they are getting a personalized package.

Webflow enables web designers to create sophisticated, responsive, and customized websites on a totally visual canvas that requires no coding.

The microcopy sprinkled across the page gives the appropriate degree of detail for users as their eyes wander across the screen, and the website also contains a table of contents with a FAQ section on the left-hand side of the screen.

Wealthsimple Inc. is a millennial-focused online investment management service.

The price for each account is not specified. The management fee stated at the top of each column in the price table is the pricing for each tier. A price calculator at the bottom of the page also assists in determining management costs.

Unbounce is a drag-and-drop builder that allows you to construct and publish your own landing pages without the need for a developer.

Unbounce has perfected the art of package presentation based on psychology. Their price page features eye-catching CTAs and copy, as well as vibrant, contrasting colors that do not overwhelm the page.

Trello cards are your doorway to better organized work, where you can manage, track, and share any aspect of your job with coworkers.

Trello has used a freemium business strategy since its beginnings. That means users may join up for free and use the site indefinitely, or at least until they are ready to upgrade to the premium model and have access to all of the features. Trello's pricing approach works effectively because it puts its money where its mouth is.

Stripe is a provider of financial services and software as a service. The primary services provided by the firm are payment processing software and application programming interfaces for e-commerce websites and mobile applications.

The price table at Stripe is made up of two boxes. The first is the basic cost of utilizing Stripe, while the second is called Enterprise, and it includes alternatives for organizations with high payment volumes. There are listings of what features are included below the pricing table. Following the features, there are add-on items with their own price sites.

Slack is a proprietary commercial communication platform that includes several IRC-style features such as topic-based persistent chat rooms, private groups, and direct messaging.

Slack's price page is delightfully straightforward. With a list of 'best features' and a price that is plainly stated. This results in a scalable, transparent SaaS pricing model, which has helped Slack establish itself as a major communication platform.

SalesForce's Pardot is a software as a service (SaaS) marketing automation platform that provides email automation, targeted email campaigns, and lead management for B2B sales and marketing businesses.

The price page for Salesforce Pardo contains actual statistics and a 'Watch Demo' CTA at the bottom of each pricing tier. They also communicate in terms of 'benefits' rather than 'features,' which aids in nurturing prospects and reinforcing the value of their SaaS solution (s).

Mailchimp is a marketing automation platform and email marketing service.

Mailchimp offers an excellent charging mechanism that is simple to understand. For the first 2,000 email subscribers, you may sign up for free. Once you start expanding, you pay a little charge of $10, $199, or $299 depending on the edition. Mailchimp can help you scale without breaking the budget in this way.

Logz.io offers log management and log analysis. To generate fresh insights from machine data, the platform integrates ELK as a cloud service with machine learning.

Logz.io's price page follows the standard blueprint for a nice and effective pricing page. There are three tiers, and the comparison table makes it simple to understand which features are accessible with whatever subscription. 

Atlassian's Jira is a proprietary issue tracking tool that provides bug tracking and agile project management.

This SaaS price page adheres to all SaaS pricing best practices, including a payment toggle at the top, a CTA embedded at each touchpoint, and a feature analysis by pricing tier. Furthermore, they've added a textbox above the toggle where you may enter the precise amount you'll be spending for your specific demands.

QuickBooks is a piece of accounting software. QuickBooks products are primarily aimed at small and medium-sized businesses, and they include both on-premises accounting software and cloud-based versions that take business payments, manage and pay bills, and perform payroll tasks.

Intuit's Quickbooks price page is unique in that it offers prospective three months at a 50% discount or one month free. In addition to the pricing, this allows readers to see the features they get with the pack.

HubSpot is a software company that creates and sells tools for inbound marketing, sales, and customer care.

Take a peek at Hubspot's marketing hub platform's headline. If you work in marketing, you are looking for growth. Customers may begin using the service for free and then upgrade as they go, further emphasizing the company's pricing approach.

Hiver makes it easier to interact with your team by keeping internal and external communications separate yet in context.

Hiver offers a traditional price page that includes all of the necessary information. The page's headline is simply: 14 Day Free Trial, No Credit Card Required. The year/month toggle button is set to year by default, with a tiny “Save 20% ” doodle. The comparison table has its own page separate from the pricing page, which is a novel technique.

Harvest is a time-keeping tool for freelancers that also contains invoicing, expense tracking, and team management capabilities.

Harvest organizes their two levels from least costly to most expensive, and adds a feature above the tiers that allows customers to change between monthly and yearly pricing with explicit text that encourages annual plans with a 10% discount.

Google Workspace is a suite of cloud computing, productivity, and collaboration applications, as well as software and solutions created and marketed by Google.

Google employs simple design, plenty of white space, and emphasizes the primary value propositions for each pricing bundle. Their price page also provides graphical representations of what is included with each plan, as well as obvious CTAs.

GoCanvas is a technology firm that creates data collecting and sharing mobile apps and forms.

GoCanvas attempted to incorporate several value measurements. For instance, the number of users and contributions. They missed the point by giving too much information and confused customers by attempting to cover both metrics in one pricing breakdown:

GitHub, Inc. provides Git-based Internet hosting for software development and version control. It provides Git's distributed version control and source code management functions, as well as its own.

This price page speaks directly to their core character — developers — and makes liberal use of white space, with brilliant flashes of color where they want you to look. They also utilize iconography to demonstrate the value of their products under each pricing level.

Front is a customer communication platform that integrates emails, applications, and coworkers into a unified perspective.

Front’s pricing page follows the structure of minimalistic pricing page. A hero section with title and sub-title, a pricing table and a pop-up comparison table at the bottom.

Drift is a Conversational Marketing platform that integrates chat, email, video, and automation to reduce the friction associated with company purchasing.

Drift offers a clear description of numerous strategies, as well as powerful calls to action (CTAs). However, it also prioritizes customer assistance for consumers who want further information on which package is best for them:

DataGuard is a Privacy-as-a-Service firm that helps businesses become and stay compliant with existing privacy regulations.

Dataguard's pricing page includes an interactive quiz to help you choose the appropriate bundle for your business and goals. The Dataguard price page also contains a benefit breakdown analysis, social proof, commonly asked questions, and a variety of CTAs designed to convert their audience.

Clio is a business that specializes in legal technology. It provides legal offices with cloud-based software that manages client intake, contact management, calendaring, document management, timekeeping, billing, and trust accounting.

The pricing page begins with a hero section with a brief title: Product pricing. Below the headline, there is further material outlining what Clio may provide to law businesses, as well as a brief explanation of their price structure and most popular features.

Cisco's Webex is one of the most popular business solution for video conferencing, online meetings, screen sharing, and webinars.

It's simple to obtain precisely what you need with a killer H1 tag and a toggle for annual and monthly billing, as well as product advantages divided up into expandable categories. Cisco's price page exemplifies high-converting, low-friction content and design.

With best-in-class email marketing software, Campaign Monitor assists you in gaining loyal customers and managing customer journeys.

Campaign Monitor makes their price page as simple as possible. Campaign Monitor sets rates that both parties are comfortable paying based on their understanding of who their consumers are and which features are most important to them. They have concentrated on determining the precise cost of the goods and why it is worth their money (with information such as product comparisons).

Basecamp is an online collaboration tool that allows users to organize and interact with one another's work. It is used to keep track of all the tasks, deadlines, files, conversations, and notifications that occur at work.

Using a simple graphic, the firm demonstrates how it provides significantly more than five other rival platforms while saving significantly. Instead than paying $193 and change for Slack, Asana, Dropbox, and Gsuite, Basecamp charges a cheap flat price of $99.

Appcues is a customer experience software tool that assists businesses in implementing a streamlined, tailored user onboarding process. Users may build product tours, walkthroughs, and in-app messaging to greet their consumers even if they lack coding expertise.

Appcues performs an excellent job of this by categorizing their pricing into three categories that increase in price dependent on the number of monthly active users of a prospective customer (MAUs). As their clients' business expands, the price might climb to match their price tolerance.

Amplitude is the brain behind over 45,000 digital products at over 1,000 corporate clients including 23 of the Fortune 100, assisting them in innovating quicker and smarter by addressing the strategic question, "How do our digital products drive our business?"

There is one hero section, one pricing table, one comparison table, and one FAQ part at the bottom of the page. The three logos in the price table are one of the most fascinating features. For each pricing plan, those logos represent existing clients. Potential clients are drawn to the logos that appear next to each plan name.

Airtable is a platform for creating collaborative apps that requires little to no coding. Customize your process, cooperate, and achieve lofty goals.

The price page on Airtable is an example of how the hero section is not necessarily required for each page. Airtable opted to consolidate its price and comparison tables. At the top of the table, the name and price of each tier are clearly indicated. There is a toggle button that allows you to choose between yearly and monthly price, which is set by default to annual.

Adobe Creative Cloud is a collection of Adobe Inc. programs and services that provide members with access to a collection of tools used for graphic design, video editing, web development, and photography, as well as a set of mobile applications and certain optional cloud services.

Adobe provides consumers with a clean, straightforward price page that clearly states cost. This is a highly user-friendly price website, and the 'best value' badge indicates which pricing plan they recommend. Instead of overloading this page with information, they separate it by persona.