Best Landing Page examples for B2B and B2C SaaS

Xactly Corporation is a pure-play cloud-based corporate software and services provider. They provide solutions to manage sales performance, sales effectiveness, sales pay, and staff engagement.

The landing page for Xactly is simply devoid of clutter. It's only one page. There is just one form. There are no frills. There will be no strange inquiries. And, most of all, it alleviates any possible discomfort by outlining exactly (get it?) what measures are to be taken next. You may receive the exploratory call, but it will be focused on you and what you require. That data will then be used to assist define the custom demo.

Velaro, Inc. provides software-as-a-service. The firm offers live chat software with features such as click-to-call and intelligent engagement.

Each free download they provide has a landing page similar to the one below. One of the best aspects of those landing pages is the consistency of their messaging and structure. Each one has a similar appearance and sound, which aids in the firm's overall branding.

Typeform is a Spanish online software as a service firm that specializes in the creation of online forms and surveys. Its primary program generates dynamic shapes based on the demands of the user.

The website is unique and sticks out, while maintaining a simple structure that allows the content to be conveyed fast and effectively. The landing page immediately decides what services are available. We may also join up for free or view samples by clicking on a button. In addition, the objective CTA is to persuade visitors to "Sign Up" or "Try it for Free," which stand out aesthetically from the other CTA buttons.

Sprout Social is a comprehensive, all-in-one management tool that enables you to efficiently manage your social media marketing and boost outcomes.

The Sprout Social landing page includes a link to sign up for a free trial. We may then scroll to see more features or click the “Why Sprout” button to learn more about the service. They also emphasize quantification and qualification of their worth by citing the number of consumers and displaying some of their logos.

Slack is a proprietary commercial communication platform that includes several IRC-style features such as topic-based persistent chat rooms, private groups, and direct messaging.

Slack provides simple messaging and communication tools for companies of all sizes. The website is simple to use, and the call to action is clear. The video on the site appears as an animation at first, clearly demonstrating how Slack is a tool for funneling a large number of messages and subjects into specified locations.

Muzzle silence embarrassing notifications while screensharing.

As soon as you land on the website, potentially humiliating alerts emerge. The alerts take up the whole right side of the screen, and you would not want to share any of them. The creative website makes you chuckle and immediately sells the benefits of Muzzle's product. It also allows Muzzle to keep content to a minimum while maintaining the page's clear, crisp aesthetic.

Mailchimp is a marketing automation platform and email marketing service.

The design of a SaaS website should be simple and straightforward. MailChimp is a great example of how to send a message swiftly. Users should be able to tell who the service is for right away. MailChimp has done an excellent job. Their landing page is short and to the point, with a huge, straightforward statement and a direct call to action; it is free of superfluous information and visuals.

Litmus enables you to create, test, and analyze emails to increase conversions. Hundreds of integrations are available. Everyone will find it simple to use.

The page has a title that refers to a frequent problem or concern that businesses face. Furthermore, the website informs us that we may send emails with confidence. It also includes a sentence describing the service's purpose, followed by a clear call to action.

Landbot.io enables you to develop chatbots for your landing pages based on a Conversational User Interface in order to increase engagement and conversion rates.

The landing page appears to be an instant messaging session. It converses with you as if you were a buddy, even sending emoticons and gifs along the way. You are immediately engaged when you are prompted to select reply choices in order to keep the conversation continuing. Then, rather of filling out a separate form, you provide your contact information as part of the discussion. It's a clever technique to solicit information from site visitors.

Kissmetrics is a cloud-based system for customer engagement and email campaign automation. Through behavior-based analysis, it assists organizations in better understanding their website users. It is intended for small businesses and provides a consolidated platform for analyzing, engaging, and categorizing audiences.

Kissmetrics is a company that offers analytics software as a service. The design, like that of many of the finest SaaS websites, is straightforward and easy to read, and consumers can grasp what services are provided in a couple of seconds. Kissmetrics does not overcrowd the page with irrelevant information.

FullStory is a web-based digital intelligence solution that aids in the enhancement of the customer experience. It allows users to keep track of and monitor each customer's activities. Everything, from clicks to page transitions, is automatically indexed.

The design Fullstory's main page is simple to navigate and describes exactly what the business offers. Furthermore, the website goes on to detail the major benefits of the service beyond the first headline and call to action. The layout is simple, ensuring that users do not abandon the site before signing up.

Evernote is a note-taking, organizing, task-management, and archiving software. Users may make notes in the app, which can be text, drawings, pictures, audio, or stored online material.

Evernote is one of the most effective SaaS landing pages. The title on the landing page tackles a user pain issue. The next paragraph clearly outlines how Evernote may assist in resolving that problem, followed by a straightforward call to action to “sign up for free.”

Dropbox is an intelligent workspace that connects equipment, tools, and content. Bring together your files and cloud information, as well as the tools that your team prefers. Real-time iteration.

Dropbox maintains it basic and clean by giving a bold statement about their brand as well as a quick sign-up form to begin utilizing their services. Dropbox's design, which is heavily centered on signup, works for them. However, for SaaS firms that are just getting started or aren't as well-known, it might not make sense to build your homepage around a generic sign-up form.

Bills.com is the most trusted source for free and specialized financial assistance. Founded by a group of financial professionals with the goal of saving consumers time, money, and stress.

They do not include their major form fields on the first page of their website. Instead, they pose a question that is relevant to every person of their intended audience. You are prompted to engage with the online form as soon as you arrive at the Bills.com landing page. This multi-stage form determines if you are eligible for the service.

Bench is a small company owner's online bookkeeping tool. Bench automatically collects transaction data from all connected company accounts once a month. The books are then tax-ready by a professional staff of bookkeepers.

The landing page for this bookkeeping service is designed to save you time. Through their testimony, they stress this value as a difference from their competitors. Visitors to a website enjoy a clear message, such as Bench's. You may sign up right now or browse the page to learn more about the service's features.

Anaplan is a software business based in the United States. Anaplan sells cloud-based company planning software subscriptions and delivers data for decision-making.

The majority of Anaplan's landing page is comprised of basic, effective pieces. Good wording, a simple form that appears immediately after selecting the demo request button, and a concise explanation of how and why Anaplan works. The supplementary pages, on the other hand, give some heft to their flywheel.