Best Call-To-Action examples for B2B and B2C SaaS

Zoom's safe, dependable video platform supports all of your communication requirements, including meetings, chat, phone, webinars, and online events.

Their landing page exemplifies the relevance and timing. Given the current state of the globe, I believe Zoom's choice to respond in a timely manner was unquestionably correct. Especially given how many individuals were only recently introduced to the brand.

Trello cards are your doorway to better organized work, where you can manage, track, and share any aspect of your job with coworkers.

Trello's call to action has a distinct design style. Minimalism. It's easy, quick, and effective, and it works. They've kept iterating on their copy and design throughout the years. While we don't have figures, it's reasonable to infer that their straightforward approach to minimalistic landing pages has had an effect on their user acquisition numbers.

Shopify is an ecommerce platform that serves as the home for your online business. It aids in the organization of the layout of your store's presentation by using themes. It also provides payment processing, allowing you to accept and receive payments for the items you sell.

Shopify offers a 14 days free trial where people can test their platform without leaving their credit card details.

NeverBounce is an online email verification and list cleansing service that promises real-time results and does not need a contract or subscription price, instead offering a staggered, reduced fee per email based on volume that may be paid in advance or charged monthly.

Neverbounce, like the other examples on the list, employs the recommended principles for a successful call to action. It is a special example of incredible design ingenuity. When discussing tactics, strategy, and efficacy, it is easy to lose sight of the fact that your implementations must also be innovative. While principles do set limits, that doesn't imply you shouldn't allow for greater artistic interpretation.

Lobe breaks down the machine learning process into three simple phases. Organize and caption your photographs. Understand your results and train your model. Then you may test, tweak, and export your model.

Lobe.ai - Excellent CTAs at the end to entice you to study more. At the bottom of their landing page, you'll find a slew of examples of how you may utilize their technology for a variety of purposes.

HubSpot is a software company that creates and sells tools for inbound marketing, sales, and customer care.

This is a traditional top-of-the-funnel call to action button. The call-to-action button is sandwiched between two paragraphs. It includes the time-sensitive term "now" as well as what consumers will receive if they click – free template.

Hotjar is a powerful tool that displays your consumers' online activities and voice. Hotjar provides the "big picture" of how to enhance your site's user experience and performance/conversion rates by integrating both Analysis and Feedback capabilities.

Hotjar employs negative space and colors to draw attention to its primary CTA. Because it is vividly colored on a white backdrop, the CTA sticks out. You may have noticed that the CTA is duplicated in the site's main navigation as well. "Try it free" also informs the visitor that there will be no fee to get started, and the "No credit card necessary" text backs this up.

HeyTaco is a fun peer recognition tool that encourages healthy communication in teams. HeyTaco's gamification features, such as leaderboards and accomplishment levels, make recognizing colleagues lucrative.

The primary Hey Taco CTA button prompts users to “Add to Slack,” as the product requires Slack to function. The orange color also stands out against the pale background. When a visitor clicks this button, they are sent to the Slack sign-in page, where they may link the app to their company's Slack account.

Help Scout is a global remote firm that offers help desk software. For customer care professionals, the firm offers an email-based customer assistance platform, a knowledge base tool, and an embeddable search/contact widget.

These folks offer a ton of fantastic information to educate potential clients on how to address their problems while also demonstrating how they can do so. They offer CTAs on their landing page where you can obtain some free training and eventually opt-in with your email for some of their material. They may then utilize a drip email campaign to warm you up until you sign up for a free trial or demo.

Full Bundle is a creative digital firm that uses Drupal's potential to build brands that connect, websites that inspire, and communities that flourish for forward-thinking enterprises all over the world.

Full Bundle use negative space to draw attention to their major CTA. The white call-to-action "Our Work" stands out against the dark greys of the backdrop. Their choice of CTA is also deliberate.

Expensify is a software firm that creates expenditure tracking systems for both personal and commercial usage.

Expensify’s site seems unique. The screenshot above displays the full website – yup that truly is it. Every time you visit the site, a new Expensify customer is featured. The website has three CTAs that allow users to get started using their email address, phone number, or Google account. Rather of pushing the visitor along a certain path, this allows them to select whichever technique is best for them.

Evernote is a note-taking, organizing, task-management, and archiving software. Users may make notes in the app, which can be text, drawings, pictures, audio, or stored online material.

Visitors will comprehend that message as soon as they come on this page. Evernote's website is designed in such a way that visitors can quickly discover the benefits of using the program and how to sign up to use it. Furthermore, the primary and secondary CTA buttons are the same green as the headline and the Evernote logo, both of which stand out on the page.

Dropbox is an intelligent workspace that connects equipment, tools, and content. Bring together your files and cloud information, as well as the tools that your team prefers. Real-time iteration.

Dropbox, one of the most popular cloud storage services accessible today, has a landing page with a CTA that is an excellent example of effective iteration and testing. Dropbox has been iterating, tweaking, and testing their website's landing page since its beginnings. The takeaway for your company should be to never be frightened of aggressive experimenting.

Drift is a Conversational Marketing platform that integrates chat, email, video, and automation to reduce the friction associated with company purchasing.

With the homepage's major CTA, Drift takes a "show, don't tell" strategy. Below the form, a piece of text describes what the visitor would see if they input their email address and click the button: "See what Driftbot may look like on your website." The minimalistic style of this website draws attention to the term NOW and conveys the sense that Drift is all about moving quickly and providing results.

Culture Amp is the premier employee experience platform, assisting businesses in improving employee engagement, retention, and performance.

Consider your pricing point and how clients are onboarded to your product when creating your CTA. Culture Amp is a team engagement and performance solution for companies with 50 to 2,000 workers or more. Its primary CTA encourages users to "Book a demo" of its product. This allows Culture Amp to offer a more personalized approach to sales.

ClickMeeting is a browser-based webinar solution that provides the value of webinars to businesses of all sizes, from one-person startups to multinational corporations.

When it comes to webinars, there just isn't much to offer. And this is a problem that ClickMeeting has EXACTLY addressed in their copy. Rather of attempting to highlight minor differences and perks that consumers may or may not be interested in, ClickMeeting concentrates on their branding. The flow continues with a brief explanation of what the product does, followed by the Call to Action buttons.

Buffer is an online and mobile software program meant to manage social network accounts by allowing users to plan posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as evaluate their performance and connect with their community.

Buffer opted for a simple design. They have, however, obviously placed considerably greater attention on the colors. When you visit their landing page, the TWO call to action buttons are the first things that catch your eye. The wording on both buttons does not appear to be coincidental. Instead of repeating the "Sign Up" prompt across both buttons, they've used a more actionable approach.

Boomerang is a Gmail add-on that lets you plan emails to be delivered or returned at a later time.

Given the nature of the product, its founders made an excellent option in terms of the tool's CTA. “Add this to your Gmail!” without hesitation. The CTA button accounts for about 20% of ALL design components present directly on the initial landing screen. It is eye-catching and conveys a clear message.

Take back control of your social media accounts! With Agorapulse's inbox, publishing, reporting, monitoring, and team collaboration capabilities, you can stay organized, save time, and effectively manage your social media.

Animations in conjunction with CTAs for SaaS firms are unquestionably cool. It helps the user to become better acquainted with your platform and its use, while also providing you with marketable material across various platforms for a variety of applications. AgoraPulse manages to strike the right mix between capturing the user's attention with the CTA and entertaining them with a pretty interesting animation.