InfoEdge to acquire Zwayam, Semrush releases major update to Backlink tools & more

InfoEdge to acquire Zwayam Digital for Rs 61 Cr to boost Naukri’s growth

Info Edge India Limited, the parent company of Naukri.com and Jeevansathi.com,  will acquire 100% shares of HR SaaS platform Zwayam Digital for Rs 61 Cr. Zwayam, which has powered the digital transformation of the recruitment process for numerous enterprises, will now do that as a part of InfoEdge.

Hitesh Oberoi, co-promoter, MD and CEO, Info Edge, said, “This acquisition will supplement and complement Info Edge’s current recruitment offerings and help it cement its position as a leader in the enterprise recruitment solutions market.”

North America is the largest region accounting for over 50% of the global SaaS market

Reports suggest that North America is the largest region in the global SaaS market and accounts for more than half of the global SaaS market (57.5% in 2020), followed by Western Europe, Asia-Pacific, and then the other regions. 

Moving ahead,  Asia-Pacific and the Middle East will be the fastest-growing areas of the SaaS market where growth will be at CAGRs of 17.3% and 17.0% respectively, followed by South America and Africa where the markets are expected to grow at CAGRs of 16.2% and 14.0% respectively, during 2020-2025.

Chennai-based SaaS startup Vajro sees triple-digit growth stimulated by the pandemic

Vajro, a cloud-based mobile commerce platform, witnessed triple-digit growth stimulated by the pandemic. Vajro creates instant mobile shopping apps for e-commerce stores. 

The startup has grown over 800% since January 2020 due to the surge of demand during the COVID-19 pandemic. The company benefitted from the pandemic-accelerated growth to double its team size and invest more in marketing and sales.

Semrush releases major update to its Backlinking Database and Analytics Tool for Digital Marketers

Leading online visibility management SaaS company Semrush announced its major update to its Backlinks Database and Backlinks Analytics Tool for digital marketers.

“Backlink data is a core element of Semrush’s powerful online visibility management platform. Over the past 18 months, our engineers have rebuilt our backlinks architecture from the ground up and, as a result, we are convinced that we have the freshest and most comprehensive Backlinks database. The median amount of time it takes to find and show a new link after the target page was created has been reduced to only 19 minutes, which is the fastest backlinks discovery among our key known competitors. We are delighted to roll out this major update and to offer our customers a taste of the future of dynamic backlink management.” - Aoife McIlraith, Vice President of Marketing.