Appian launches new platform, Unbounce acquires Snazzy & more

SaaS news this week (May 17 - May 23, 2021): Appian launches new low-code automation platform, Google Cloud announces Vertex AI. Read more.
Appian launches new platform, Unbounce acquires Snazzy & more

Appian launches latest version of its Appian low-code automation platform

Appian launches their newest low-code automation platform for enterprises. The latest version of Appian will include an AI-driven Intelligent Document Processing (IDP), new design guidance and collaboration features, along with advanced DevSecOps capabilities.

Appian has been a  major player in helping businesses in digital process automation (DPA), intelligent business process management systems (iBMS) and dynamic case management (DCM), among others. This new platform is supposed to provide a single workflow for automation, team orchestration, existing systems, data, bots and more.

Unbounce acquires Snazzy.ai to add automated copywriting to their platform

Conversion intelligence software Unbounce acquires AI-powered copywriting tool, Snazzy AI.

Snazzy AI is an AI content generator that takes the pain out of copywriting to help you create those optimized marketing campaigns way faster. Quoting the Strategy Officer of Unbounce, Tamara Grominsky,

“We saw a huge opportunity with Snazzy to focus particularly on the content creation and copy creation space to help us accelerate that strategy"

Google Cloud announces Vertex AI making machine learning more accessible

Google Cloud announces Vertex AI at their Google I/O event. Vertex AI is a managed machine learning (ML) platform that allows companies to accelerate the deployment and maintenance of artificial intelligence (AI) models.

Quoting Andrew Moore - the Vice president and general manager of Cloud AI and Industry Solutions at Google Cloud ,

“We had two guiding lights while building Vertex AI: get data scientists and engineers out of the orchestration weeds, and create a industry-wide shift that would make everyone get serious about moving AI out of pilot purgatory and into full-scale production”

Twilio to acquire business texting startup Zipwhip

The leading cloud communications platform Twilio has announced its definitive agreement to acquire Zipwhip for an estimated amount of $850 million.

According to John Lauer, CEO and co-founder of Zipwhip,

“Twilio and Zipwhip share a vision for the future of business messaging and its growing role within customer engagement.” Zipwhip aims to make sure every business they serve can text their customers using their existing business phone numbers and elevate customer experience.

Emersion makes Vai Le as its first channel alliance manager for APAC

Automation platform provider Emersion has appointed Vai Le as its first channel alliance manager for Asia Pacific– tasking him with “aggressively” ramping up its partner numbers.

He will also look to strengthen Emerson's alliance partnerships with ConnectWise, Salesforce and Datto, plus major software and hardware distributors. Le Says

“With my experience and knowledge of the APAC channel I feel I can add a lot to Emersion and the channel partners I have previously worked with” 

Le has previously held senior sales roles at ConnectWise, Eset. His last stint was as the channel chief for ASUS for Australia and New Zealand Region

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