Knowledge Hub

How to Maximize and Manage Your SaaS with Visualization?

The kind of tangible impact data visualization has on the growth and success of SaaS businesses makes it indispensible. Here is how you can grow your software business with visualisation.

Lori Gillen
Ways Data Visualization Can Help You Scale Your SaaS

It is no secret that data visualization has secured a comprehensive market across industries. For SaaS businesses it is a matter of investing in the best customer acquisition strategies. However, it will take some time before the business owners start recording profits. 

According to the research analysis done across the SaaS businesses worldwide, data visualization has been found to have a significant impact on maximizing and managing SaaS solutions. Even though the SaaS industry grows slowly, it boasts a long-term flow of revenue. 

However, this only comes true when the business pitches correctly. Researchers have revealed that about two-thirds of small businesses fail to generate the required profits. On the flip side, SaaS is a booming industry with an estimated net worth of $141 billion every year. 

This article incorporates vital information on maximizing and managing SaaS solutions using data visualization. Let's get started!

Advance Your Marketing Strategies 

Every business needs to have distinctive marketing strategies to secure a remarkable portion of customers across the target market. Without a good marketing hack, you are likely to get lost and fail to visualize the future of your business. 

You need to pinpoint all your customers by being as specific as possible. With data visualization in place, you can easily maximize SaaS marketing solutions and develop distinctive ways of reaching your target audience.

To make your techniques more appealing, try optimizing your market strategies around your SaaS business goals.  Note that you need to tailor every reason and make it suitable to all your customer demands.

For example, you are conducting a survey and keen to know about reviews of your customers with your business. So, what is the best way to get that data? You can get customer feedback using different likert scale examples as users can easily answer the questions in this format. Once you have that raw data you can analyze and can come to a conclusion by visualizing that data.

When dealing with marketing matters in a SaaS business setting, implement data visualization in the following aspects to maximize and manage the solutions. 

  • Optimize the website design triggers and subtle visual cues to highlight specific items on the site. You can easily implement the use of descriptive language to inform visitors what the subscription packages are. 
  • Cut short all the barriers to the entry of the site. Try and make the signup process for new visitors to log in easily. Note that detailed procedures are likely to scare away potential customers. 
  • You need to understand that marketing is all about developing strategies that will help you acquire customers. However, the marketing strategy you implement might not yield positive results immediately, thus calling for patience. 
  • Use data visualization to develop free trial offers that will attract potential customers to your business. Make use of the trial period to convince prospects to join your service. 

Automating the Discovery of Company-wide SaaS

The top SaaS management companies have put in place data visualization systems that automatically detect, discover, and list all the company's SaaS-related software. Most reporting software used with SaaS solutions incorporates a subscription fee that acquires license information. 

Using automatic discovery software, you can easily reduce your time spent doing manual tasks such as finding, viewing, and adding background details on every SaaS acquisition license. 

Obviously, it isn't very easy to access the department leaders to get all the information regarding SaaS tools. You will also find it hard to understand how often running the spreadsheet occurs. This is due to the fact that employees tend to change so fast. 

In such cases, having an automatic discovery for SaaS solutions tools will greatly help you save on time and get the entire work accomplished. 

Integration of Broad Vendors 

The integration of broad vendors in your SaaS business mainly depends on your data visualization strategies. Typically, SaaS management tools are considered to be extremely expensive, and most business operators can hardly afford them. Through data visualization, you can easily invest in the integration of broad vendors.

This operating mechanism gives providers a chance to list different SaaS vendors and work hand in hand with different vendors. Visualization can be easily implemented in ERP and HR application contract management tools that enable cloud access to security brokers. 

Note that an array of integration and partnerships develops perfect management measures. This technique also impacts financial integration, generating a perfect visibility output at the end of the process. 

Once you have implemented this mechanism using data visualization, it is vital to have a perfect error-free process during the calculation of SaaS expenses. Having the right business partners in place will greatly help you process the software management. 

To be safer, SaaS solutions need to work in consideration of data visualization that aids in improving cost management tools and eradicating comprehensive expense management initiatives to enhance the success of the business. 

Enhance Your SaaS Business KPIs

You cannot identify the growth of your business if you do not have growth measurement tools. This is very important, especially when you are dealing with a business providing a software as a service since it needs strict and regular monitoring.

This is the exact point where KPIs come in at the center of all the business operations. The KPIs work hand in hand with data visualization to work on the four things mentioned below. 

  • Revenue is collected every month.
  • The lifetime value of a customer
  • The number of subscribers.
  • The customer acquisition cost. 

Any SaaS business that drives its major focus on these aspects gets it easy to attain great success heights within the shortest time possible. The above factors might be complex to attribute, especially if you do not have good working systems put in place.

Note that even though data visualization can help you execute the above areas of concern. It is vital to supplement your strategies with a supportive business plan to be successful. The KPIs help you identify the success strides your SaaS business has made and give you a clear picture of the future. 


It is evident that data visualization has a tangible impact on the growth and success of businesses across industries. It is vital to acquire basic information revolving around visualization to be safer. Besides, you need to have an excellent and collaborative team that will help you attain your business success in the long run. 

Sign up for our newsletter!

Join thousands of SaaS Marketers and Founders who receive our content in their inbox!
Delivered bi-weekly
No spam
get SaaS Weekly

SaaS Blogs

Explore all ›

Learn From The Best SaaS Knowledge Hub