There is no doubt that the pandemic has altered the way businesses work globally, and B2B Sales is no exception. Virtual or digital selling seems to become the preferred method for buyers and sellers. 

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Video conferencing is the most effective way to connect with your sales leads and your sales team.

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From training your sales team and holding team meetings to booking demo calls with your sales leads, these ten video conferencing tools will help you with your entire sales process. 

GoToMeeting

GoTo’s video conferencing platform, GoToMeeting, is an easy-to-use communication software that allows you to host and attend online meetings. GoToMeetings’ USP is the quality of video and audio conferencing. Build stronger relationships with potential customers by hosting customised web meeting rooms- even from your phone, letting your sales teamwork from anywhere in the world. You can also integrate it with Hubspot, Zendesk, or Salesforce. 

Pricing

• Professional: $12/organiser/month, billed annually
• Business: $16/organiser/month, billed annually
• Enterprise 

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Zoom

Zoom became one of the most popular video platforms for schools, universities, and businesses during the pandemic. 

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You can connect it seamlessly with your Sales CRM platform, including Hubspot CRM. 

Pricing

• Basic: Free
• Pro: $149.99
• Business: $199.90
• Enterprise: $240

Dailpad (formerly UberConference)

Dialpad, earlier known as UberConference, is an all-in-one workspace with built-in AI suited for small businesses and enterprises. Your sales team can set up the platform quickly and start or join meetings from your browser (no download required) or even your phone. Dialpad makes collaboration with your team easy and interactive. You can also get an email recap with transcripts and recordings after the meeting.

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G2 review:  I like how Dialpad allows my computer to operate as my phone - it makes working remotely super easy and feasible. The software also comes with a ton of data and analytics, which is great if you're in a sales/customer service role. It will tell you your talk time ratio, take notes automatically and even offer sales coaching/advice. 

Pricing

• Free
• Business : $15/user/month 

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Microsoft Teams

Microsoft Teams is a good video conferencing tool for sales teams using Microsoft Office. With Microsoft Teams, your sales team can record meetings, chat with participants, enable live captions, share screens, host webinars and other virtual events, etc. 

Pricing

• Free
• Essentials: $4/user/month, billed annually
• Business Basic: $6/user/month, billed annually
• Business Standard: $12.50 /user/month, billed annually.

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Google Meet

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If your Sales team relies on Google Workspace, Google Meet is a great video tool option for your business. You can seamlessly schedule and host virtual meetings with your prospects. You can join meetings from your phone, share screens, enable live captions, and more. Google Meet comes with Google’s reliable security measures. Video conferences on Meet are encrypted (secured) in transit to protect your information and privacy. 

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G2 review: “Google Meet has the best UX and visual design. It lets you decide if you want video and sound on or off before joining the call (sometimes I want to join on mute with my video off, and other apps just throw you in). The Calendar and Gmail mobile apps pair well with opening a meeting from your calendar.” 

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Pricing

• Free
• Google Workspace Essentials: $8/month/ active user
• Google Workspace Enterprise: Contact 

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GetAccept

GetAccept is an all-in-one platform for all your sales needs. With GetAccept, you can create customised video prospecting messages, engage with your prospects in real-time via live chat, send automated follow-ups, capture e-signatures, and personalise buying experience for your customers. You can integrate GetAccept with your existing sales tools, including Salesforce, Hubspot CRM, ChargeBee, and Freshsales, to name a few. 

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G2 review: “GetAccept is a great tool for quickly and efficiently distributing offers and contracts to prospects and customers, enhancing the opportunity for quick deals and sales. It's easy to use, it looks great and gives the sales team and me as a sales manager a great overview of total sales for the team and individual sales deals.”

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Pricing

• Free
• Essential: $15/user/month
• Professional: $49/user/month

Vidyard

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One of the best tools for virtual selling, Vidyard allows you to ditch boring cold emails and stand out from the crowd with personalised video messages. The video tool will help your sales team book more meetings, build trust with prospects, get detailed analytics, and close more deals. To romp up your social selling efforts on LinkedIn, you can record and send a video within the LinkedIn message composer. 

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You can also deliver demo videos for your SaaS with Vidyard. 

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G2 review: “The Vidyard app is really easy to use for creating videos. I've used it for sales prospecting, making intro videos, demo videos, marketing videos, etc. There is a Chrome extension that makes it easy to start recording right from your browser. You can even start the recording from within an email & attach it instantly as soon as it's done.”

Pricing

• Free
• Pro: $15/month, billed annually
• Teams: $300/month, billed annually
• Business: $1250/month, billed annually

Zoho Meeting

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If your sales and marketing teams use other Zoho products (Zoho CRM is highly recommended), it makes sense to opt for Zoho meeting for your video conferencing needs. One of the best things about Zoho Meetings is that you do not have to install the application- you can use the tool within your browser. It is user friendly with an interactive interface. With Zoho Meeting, you can easily schedule meetings with your sales leads, host webinars, do sprint checks with your team, etc. 

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G2 review: “Video conferencing is easier than ever. Helps to auto-schedule meetings and integrates with Zoho Bookings (meaning I don't have to pay another subscription fee for Calendly).” 

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Pricing

• Free
• Meeting: $3/host/month, billed annually
• Webinar: $16/organiser/month, billed annually
• Free trial: Yes, 14 days 

Adobe Connect

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With Adobe Connect, you can design storyboards and customise virtual experiences for your target audience. The video conferencing tool makes it easy to hold meetings and collaborate with a big team by allowing pre-load breakout rooms. You can also record and share your virtual meetings using video and audio editing capabilities. 

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G2 review: “It is a wonderful tool for the validation, optimisation and integration of competencies and essential experiences in the evolution of the sales team training, it is productive and profitable in terms of the transmission of distance knowledge, minimises the financing and expenses of employee training.” 

Pricing

• Small meetings: Free for up to 3 participants  
• Meetings: Starts at $50//host/month 
• Webinars and learning: Starts at $130//host/month
• Free trial: Yes, 30 days 

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Cisco Jabber

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Cisco Jabber is the go-to tool for large enterprises for improving communication, increasing productivity, and collaborating effectively with their sales team. You can use the video conferencing feature with your Android, Windows, Mac, or iOS systems.  With a user-friendly interface, the tool also allows instant messaging- you can use emojis, share screens, calendar and tasks. 

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G2 review: “We are also enabling users to have access to the enterprise phone system whenever it is needed. The sales department loves this feature because sometimes they are not always at their desk, and this feature allows them not to miss important sales calls. There has also been some cost savings.” 

Pricing

• Contact Cisco for pricing queries.